Our Promise to YOU!
Our ethics policy, which applies to the Low Country Times editors, reporting team and news content, and to how we interact with our Low Country Radio advertising team and radio station colleagues.
Report with honesty and fairness
We promise to:
- Strive for accuracy, always correcting our errors and pointing out significant corrections.
- Present you with verified information, not rumors, and use original sources wherever possible.
- Identify our sources, telling you where we got our information.
- Use anonymous sources only as a last resort. While news tips are often anonymous, we won’t rely on anonymous sources for reporting or quotes unless it’s critical to our mission, and we’ll be transparent when doing so.
- Strive to get both sides of the story, regardless of our own personal opinions.
- Use ethical, transparent reporting methods. We will identify ourselves, and you’ll know when you’re being quoted.
- Label opinion or commentary so that readers know up front if a piece is intended as the opinion of the author.
- Be transparent about the authorship of our content, identifying the author or source of each article, and never using AI programs to write our content.
Minimize harm
We promise to:
- Balance the legal access to information with the ethical justification to publish or broadcast that information. We will avoid tipping those scales toward “lurid curiosity.”
- Exercise sensitivity when dealing with crime victims, juveniles and survivors.
- Exercise grace when dealing with private citizens who may not be used to being in the public eye. This is a different standard from what’s expected of public figures, politicians and those seeking to influence the public.
- Consider the long-term impact of criminal charges and strive to update stories regarding criminal charges when cases are finalized.
Act independently
We promise to:
- Avoid conflicts of interest and disclose any that are unavoidable.
- Prohibit staff political activity, including running for office, campaigning, signing petitions, displaying bumper stickers or yard signs, and posting political social media statements.
- Deny favored treatment to advertisers, sponsors and business partners, both in what is covered and how it is published.
- Distinguish news from advertising, and clearly label advertiser-sponsored content.
- Refuse any gifts, favors or other special treatment.